I created copy for a variety of adidas promotions ranging from specific product releases (Lo Profile, Samba, Z.N.E., TERREX, Superstar, Gazelle, Handball Spezial) to seasonal sales. Copy executions were represented in Email, Onsite, and in the adidas App. Asset placement and design was a collaborative effort in order to best represent the product while maximizing the impact of simple, concise copy.