I am a second-generation Chinese-American copywriter, currently based in Portland, Oregon.
I cut my teeth in the marketing world while working in the skateboarding industry and never looked back. After leaving the world of skateboarding, I turned my focus to elevating brand voices through narrative writing while utilizing the creative concept-to-creation pipeline.
In the many phases of my career, I’ve leaned on this diversity of experience to approach the marketing world with a fresh perspective. I take the road less traveled to create messaging that is as refreshing as it is impactful. Writing for sports-brands and marketing behemoths such as Nike and adidas, I carved a lane for myself that serves to uplift brand voice while telling meaningful stories. I find myself fully engrossed in not only consumer facing campaigns, but also a member of teams that strategize and conceptualize how to develop campaigns from the ground up.
Outside of work, I can be found on my skateboard or spending time with my dog Kewpie. I am a cyclist turned couch-potato, and an enthusiastic fan of Japanese novels. Please drop me a message to link up at the skatepark, the sushi bar, or your favorite hiking trail. Just like with taking on new projects and campaigns, I’m always down.