This editorial was a concept to creation effort focused on highlighting summertime festival outfits while showcasing the range of the adidas brand. I put together names for each outfit, complete with descriptive breakdowns that highlighted and linked to the individual items. Each look had a distinctive theme and an appropriate matching style of festival that each of our talent would be theoretically attending. To add to each outfit, I interviewed our stylist for pull quotes that I could use to strengthen and add context to the various ensembles. This editorial was received with much excitement among the internal adidas community due to its distinct style, innovative approach, and connection to contemporary culture.

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