My first major campaign moment with adidas was the largest marketing moment of the year. I joined the team and jumped in headfirst, establishing a clear narrative direction that was supported with thoughtful, curated art direction. Once I successfully pitched the narrative structure of the holiday campaign, we were off to the races, nailing down production details and establishing an effective messaging strategy. I got ahead of writing Email, Onsite, and App copy deliverables by creating rough outlines, which were fully flushed out to align with image capture selects to maximize our marketing impact. The end result was a landmark moment for the brand, in which we successfully blended narrative and product focus to create incredible, tangible results.